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Shuttles, Bosch Appliances and Concierges Are San Francisco's Most Popular Listing Amenities
Landlords and property managers highlight amenities focused on convenience and high-end experiences to appeal to San Francisco renters

SAN FRANCISCO, Aug. 16, 2017 /PRNewswire/ -- Shuttles to companies like Google and Facebook, Bosch appliances, concierges, panoramic views and gourmet kitchens are San Francisco's top five most popular amenities compared to other major cities, according to HotPads®.

HotPads, an apartment and home search platform for renters in urban areas across the United States, analyzed San Francisco apartment listing descriptions to identify the top amenities and determine how the most popular listing amenities changed over the past year.i

Shuttles are featured in nearly 10 percent of San Francisco's rental listings, compared to less than one percent of listings in other big cities. This is likely because many large technology companies offer shuttles to their employees. As the luxury market in San Francisco grows, there has been an increase in amenities like Bosch appliances, concierges, panoramic views and gourmet kitchens being touted in listings.

"More and more, builders are focused on meeting the desires of San Francisco's high-end renters," said Douglas Pope, co-founder and general manager of HotPads. "Access to transportation as well was luxurious features are now becoming standard in San Francisco apartments."

The city of San Francisco is comprised of approximately 229,100 renter households.ii The median rental list price in San Francisco is $4,200.iii

The majority of available rental inventory in San Francisco is on the high end of the market, contributing to the rise of luxury amenities in rental listings. Spas, Wi-Fi in common areas, decks (including rooftop decks) and panoramic views all increased in popularity within San Francisco in 2017. Spas topped the list of amenities growing in popularity locally, appearing in nearly 7 percent of the city's rental listings.

Building features such as basements and exposed brick are the two least popular amenities in San Francisco compared to other cities, appearing in only about 2 percent of listings each. Weather-sensitive features including heaters, yards, grills, tennis courts and pools are also among San Francisco's least popular amenities compared to top cities nationwide.

For more information about rental listings in San Francisco, check out rental search tools and tips on HotPads.

SAN FRANCISCO AMENITIES COMPARED TO OTHER TOP CITIESiv

Most popular amenities

Ranking

% listings in San 
Francisco with amenity

% listings in top 
cities
with amenity

Shuttle

1

9.8%

0.8%

Bosch appliances

2

10.8%

1.2%

Concierge

3

14.7%

4.5%

Panoramic views

4

8.5%

1.6%

Gourmet kitchen

5

10.1%

3.1%

Deck

6

26.6%

15.4%

Studio Becker cabinetry

7

3.1%

0.1%

Storage space

8

37.6%

23.8%

Garage parking

9

32.8%

20.6%

Courtyards

10

9.4%

3.9%

Least popular amenities

Ranking

% listings in San 
Francisco with amenity

% of listings in top 
cities with amenity

Basement

1

2.4%

10.8%

Exposed brick

2

1.9%

4.7%

Heaters

3

15.6%

21.0%

Yard

4

4.1%

6.8%

Grill

5

3.0%

5.2%

Tennis court

6

2.1%

4.0%

Pool

7

17.7%

21.3%

Skyline view

8

1.6%

2.7%

Maple floors

9

1.6%

2.4%

Bathroom vanity

10

3.9%

4.2%

 

SAN FRANCISCO AMENITIES GROWING IN POPULARITY THIS YEARvi

Amenities increasing 
in popularity

Ranking

% listings with 
amenity, 2017

YoY Increase

Spa

1

6.7%

15.0%

Laminate floors

2

1.9%

41.1%

Wi-Fi in common areas

3

4.1%

19.4%

Deck

4

26.6%

6.1%

Panoramic view

5

8.5%

10.3%

Amenities decreasing 
in popularity

Ranking

% listings with 
amenity, 2017

YoY Decrease

Den

1

4.3%

-27.3%

Maple floors

2

1.6%

-40.8%

Grill

3

3.0%

-24.8%

Lounge

4

6.5%

-14.7%

Skyline view

5

1.6%

-26.6%

 

HotPads 
HotPads is the most efficient rental search platform for urban areas across the United States, with features designed for competitive markets such as map-based search, real-time notifications and detailed information on landlords and property managers, that help renters spend less time searching and more time feeling excited about their next home.

Launched in 2005, HotPads is based in San Francisco and is owned and operated by Zillow Group (NASDAQ: Z and ZG).

HotPads is a registered trademark of Zillow, Inc.

i HotPads analyzed apartment listings from the major cities of the top 20 metro areas in the United States posted between January 2017 and June 2017 to find the most commonly advertised amenities in San Francisco. Listing words tied to amenities were ranked based on how many times they appeared within one rental listing as well as how often they appeared in separate rental listings in major cities of the United States' top 20 metro areas.
ii As reported by the United States Census Bureau's 2015 American Community Survey.
iii The median rental list price (estimated monthly rental price) includes the value of all apartments in HotPads' database, as of 2017-Q2.
iv The most popular amenities appeared in San Francisco rental listings more often than they appeared in rental listings in major cities of the United States' top 20 metro areas. The least popular amenities appeared in San Francisco rental listings less often than they appeared in rental listings in major cities of the United States' top 20 metro areas.
v "Top cities" are the headlining city of the United States' top 20 metro areas, as ranked by metro population according to the 2010 Census.
vi HotPads analyzed apartment listings from the major cities of the top 20 metro areas in the United States posted between January 2016 and June 2016 as well as January 2017 and June 2017 to find the most commonly advertised amenities in San Francisco. Listing words tied to amenities were ranked based on how many times they appeared within each rental listing as well as how often they appeared in separate rental listings in San Francisco.

SOURCE HotPads, Inc.

CONTACT: Lauren Thompson, HotPads, press@hotpads.com